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Data collection

Data collection

The times when decisions could be made based on gut feeling and all-encompassing measures could be communicated in lengthy guides are long gone. We take it for granted that decisions should be based on evidence and our surveys also provide the means to collect this evidence. We are aware that comparability of different criteria is hardly possible due to the diverse nature of tourism businesses, so we work with different reference systems to provide comprehensive assessments. All surveys are designed to allow benchmark comparisons between regions and to capture progress.
What leads to beautiful reports for others leads to concrete measures for us: All our surveys are designed in such a way that we can not only communicate clear findings to the DMO, but also convert the results at the company level into concrete recommendations for action and communicate these individually and automatically in the appropriate corporate design.
In this way, they offer companies real added value and position themselves as a reliable and appreciative partner.

Knowledge monitor

Precise knowledge of the needs of knowledge management partners is essential for effective knowledge transfer.
Precise data and flexible visual representations are necessary in order to
to precisely determine the needs of entrepreneurs and analyze results efficiently and in real time.
The knowledge monitor offers a professional solution to these challenges through quick access
on precise, objective data and flexible presentations.
A real-time dashboard helps to meet the needs of
of the partners and to develop targeted support measures.
Effective qualification of all stakeholders promotes the development of your region and improves its competitiveness.
The knowledge monitor is based on many years of experience in further training in tourism and records indicators such as the needs of service providers, the demands placed on DMOs, the willingness
on learning topics and your own values as motivators.
The questionnaire can be individually adapted to the specifics of your region and provides well-founded findings that can be used to develop targeted measures for
improve your relationships with your partners.
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Sustainability check

Validly recording and evaluating the status quo in the area of sustainability is much more complex than counting the number of companies with various certificates.
For a genuine and comprehensive assessment of the status quo, a much more differentiated approach is required, which includes very different indicators.
In order to make it possible to record the various seals in the jungle in the first place, we work with a neutral reference framework that enables a neutral and comprehensive comparison based on the various real states.
This survey forms the basis for specific measures that we can offer each company individually: Implementation aids, working groups or recommendations for further measures to obtain a certificate.
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Digital check

Improving the digital presence of businesses in the region is the core task of every DMO today.
However, only very few have reliable information about the current digital situation of individual businesses.
We take a very specific, individual look at the status quo of the businesses for you based on various factors from the areas of website, bookability and sales channels, social media, legal security, data quality, ratings and more.
This gives you a comprehensive insight into which businesses still need support in which areas of digitalization.
We are happy to pass this information on: the individual companies receive very specific instructions for action from us, either as a report or in the form of weekly quick win emails.
For a comprehensive insight and optimal usability of the results, the DMOs receive a clearly structured dashboard, which enables a detailed evaluation and thus the derivation of concrete measures.
Of course, we are happy to help you with the conception and implementation of these measures.
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Transformability Index

Even with the best preparation and fantastic communication strategies, with great training and implementation strategies, with all the stops pulled out to motivate the companies, the impact often remains low.
The willingness of companies to change is too low and the scatter loss on the part of the DMO is correspondingly high.
In our Transformability Index, we therefore help destinations to identify companies that are ready for transformation and to identify the fields of action with the greatest potential.
Where there is no noticeable improvement in the status quo despite major efforts, the Transformability Index helps to identify the hindering factors and offers solutions at an operational or personal level.
Depending on the strategic orientation of the destination, we can weight the different aspects and at the same time offer a benchmark comparison with other regions.
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