Strategy development

Destinations are caught between the conflicting priorities of increasingly scarce resources on the one hand and new challenges on the other. It is more important than ever to weigh up, prioritize and focus. We provide neutral and independent support in pursuing defined paths or paving the way for new ones. We know and understand tourism in all its facets, but we are able to maintain a creative mindset by drawing on a good mix of diverse backgrounds. We don't think in terms of limitations and pigeonholes, and we don't draw concepts from them.
We develop our strategies and action plans in a transformation-oriented way, based on concrete evidence and available resources. We don't want to create a paper full of phrases, we want to challenge the status q

Tourism strategies

If you take a look at the tourism concepts of recent months and years, you might often think that the world is still as it was in 2019.
There is rarely a shift in priorities, the key figures and measures continue to embody the higher, faster, further mentality and a strategic differentiation in terms of content only takes place to an imperceptible extent, if at all.
With our approaches, we want to question why an industry such as publicly financed tourism in particular cannot act more progressively here.
We develop bold strategies off the beaten track and away from supposed paradigms and loose lip service.

Together with courageous DMOs, we define paths that combine profitability with the common good, that keep an eye on the needs of today and tomorrow and that connect travelers with local networks.

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Sustainability strategies

Our understanding of sustainability is the key to a future-oriented and responsible tourism industry.
We are convinced that a genuine integration of ecological, social and economic sustainability is essential and that co-decision is an elementary aspect of this.
Through our integrative approach, we focus on combining the different aspects of the common good.
We see sustainability not only as an ethical obligation, but also as a strategic opportunity that both promotes environmental protection and generates positive social effects.
It is particularly important to us to involve all stakeholder groups in the best possible way and to promote commitment through collaboration and co-decision-making.
A cooperative attitude as a door opener and enabler for the destination – which is why we also recommend focusing on trust-based networking.
Our sustainability strategy development processes are designed to generate a positive contribution from the tourism region to its stakeholders.
By promoting education, conscious resource management, transparency and the promotion of social justice, we strive to transform tourism in the long term.
We invite you to join us on this journey to create tourism that is truly sustainable and can serve as a model for other industries.

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Innovation strategies

Innovation does not happen by chance!
For people and organizations to act innovatively, many aspects have to fit together: The framework conditions in the region and company, the general mindset and the necessary human and financial resources are therefore just as much a part of a comprehensive innovation strategy as the provision of the necessary background knowledge and methodological expertise.

We know and live innovation every day: in what Teejit does and how it develops, in our partnerships and networks as well as in our consulting projects.
The comprehensive methodological expertise of our consultants, coupled with a strong drive to continuously change the status quo ourselves, makes us the perfect companion on the path to more innovation in tourism contexts.
We believe that innovation must be more than just a strategy!
Innovation must be lived, it must be tangible in the region!
That is why we also place maximum focus on the participation of local people in this context.
Their knowledge of local conditions combined with new technological possibilities and an appropriate funding framework can achieve great things!
This is exactly what we are working towards, and in doing so, we are putting new value on large parts of the destinations’ previous work.

On the way to becoming an innovative region, we not only accompany you conceptually, but also learn together from other innovative cities and regions from all over the world.

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Strategy development