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Blog

All posts by Liane Eckl

INNOVATION AND CHANGE MANAGEMENT

Digitalization is bringing a lot of dynamism to the hotel industry, but also to the catering industry. The resulting possibilities are almost endless and can quickly become overwhelming. It is therefore important to provide guidance on how existing processes can be questioned, analyzed and solutions developed. This is precisely where the Innovation...

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SALE (I)

This chapter lays the foundation for the topic of "Authentic and service-oriented selling". First of all, it is made clear why the famous first impression is fundamental and how quickly you can make a negative first impression. It also explains what customers are and how they feel and what their expectations...

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FINDING IDEAS (I)

This chapter sheds light on the idea itself and dispels some misconceptions about the success of brainstorms. It explains why you should take time for ideas. We also give you an initial impulse for creative work.

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SINGLE VIDEOS

In addition to courses, which usually contain 3 to 5 learning units, we have prepared some individual videos. These videos are just as long as normal learning units and give the learner short and compact tips for practical use.

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SNACK VIDEOS

Our snack videos are very short explanatory videos on a colorful mix of topics. Practical tips are presented in a compact form. Up to 02:30 minutes long, they are the perfect "knowledge snack" for in between.

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AWAY FROM GOOGLE AND FACEBOOK

Google and Facebook may be the best-known online marketing tools, but it's worth taking a look at the many alternative and complementary options. How can you use virtual reality and what is it actually? What is open data and what is behind the abbreviation AI? How can the new communication tools contribute...

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SECURING SKILLED LABOR

Various factors are causing the labor market to change. In particular, securing skilled workers has become much more important for the success of companies. Against the backdrop of a shortage of skilled workers and changing expectations between employers and employees, careful and far-sighted HR management is essential.

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GOOGLE, BING AND CO

When it comes to search engines, Google is the measure of all things and is in first place by a large margin. Around 90% of search queries are made via the search engine. Bing follows in 2nd and 3rd place with 6.8 % and Yahoo with 1.3 %. But what are...

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ONLINE, SOCIAL, MOBILE

You can reach anyone - at any time. The new technologies have changed the way we think and act. But above all, the technical progress behind this development is enormous. In order to understand today's trends and developments, we first need to understand where we are coming from. And that is exactly what...

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