Summary
Bloggers have become an integral part of today’s world. Where photographers, graphic designers and journalists used to polish content to a high gloss before publishing it later, there are now bloggers who stand in the front row at events and play out content to their fans almost or in real time. And it is precisely with this content that you can influence your readers. Use this potential as a company that wants to reach certain target groups. In order to work with bloggers and influencers, you first need to know what these people are all about, what they do and how you can get in touch with them. In this course, you will also learn about the options for launching influencer campaigns.
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