Google and Facebook may be the best-known online marketing tools, but it's worth taking a look at the many alternative and complementary options. How can you use virtual reality and what is it actually? What is open data and what is behind the abbreviation AI? How can the new communication tools contribute...

Various factors are causing the labor market to change. In particular, securing skilled workers has become much more important for the success of companies. Against the backdrop of a shortage of skilled workers and changing expectations between employers and employees, careful and far-sighted HR management is essential.

When it comes to search engines, Google is the measure of all things and is in first place by a large margin. Around 90% of search queries are made via the search engine. Bing follows in 2nd and 3rd place with 6.8 % and Yahoo with 1.3 %. But what are...

You can reach anyone - at any time. The new technologies have changed the way we think and act. But above all, the technical progress behind this development is enormous. In order to understand today's trends and developments, we first need to understand where we are coming from. And that is exactly what...

Everyone is talking about content. Some people even refer to content as the "king". Content is the engine that keeps the Internet running. But what is this ominous content actually all about? What is a content marketing strategy? And how do you choose the right channel for your content? You will find answers to these...

Key performance indicators (KPIs) are necessary in order to monitor your channels. But what are KPIs actually? In which areas do they exist and how can I record them? You will find answers to these and many other questions in this course.

Bloggers have become an integral part of today's world. Where photographers, graphic designers and journalists used to polish content to a high gloss before publishing it later, there are now bloggers who stand in the front row at events and play out content to their fans almost or in real...

Your vacation apartment is a kind of "temporary home" for guests. They often spend much more time there than in other accommodation. This is precisely why you should choose the furnishings carefully and create a suitable ambience. But it's not just style that is important when it comes to the right design,...

Good photos are the key to making your offer appear attractive at first glance. Guests decide quickly and on instinct which accommodation they would like to book. Good photos play a key role in creating that spark. In this course, we would therefore like to show you what makes good photos and...

Every text, every field and every image helps to highlight parts of your accommodation and further shape the images in the minds of your guests. Description texts are therefore just as important as high-quality images. Take your time and think carefully about how you can put your accommodation in the right...