Turning a vacation into something special: that's what many guests want. The associated experiences are becoming increasingly important and these experiences are your tourism products. Of course, there are numerous products in every destination, but not all of them are popular. That doesn't have to be the case. In this course, we would...

The online world is more present in our everyday lives than ever before. The internet has become part of our thoughts and actions in almost every area of life. This also applies to tourism. It not only plays an increasingly important role during the information and planning stages, but also in the...

Hardly anything has shaped the development of the world of work in recent decades as much as the advance of digitalization. In addition to new challenges that need to be mastered, digital tools also offer the opportunity to optimize work processes. In this course, we would therefore like to provide an...

Almost everyone uses the internet these days. And more and more of us are coming into contact with social media. But what exactly is social media? In this course, you will learn about the most important social networks and how they work. You will gain a more than basic insight into the virtual...

Services are rated on the Internet - with or without your knowledge. Especially in the tourism industry, rating platforms have established themselves and offer guests an overview of the quality of the product on offer. Guests rate everywhere and at all times, and in addition to praise and gratitude, this can...

Data, data and more data: in today's world, where our everyday lives are more digital than ever, data is the cornerstone of almost all systems. Advertising is personalized, search queries are served with the right answers and events are displayed correctly with the date, time and location - all of...

Search engines, travel apps, data glasses, live communication and artificial intelligence are changing the world. Digitalization is also omnipresent in the tourism industry. Digital elements are playing an ever-increasing role not only at every stage of the customer journey, but also in businesses themselves. The hospitality industry should be able to keep...

You are not bound to predefined structures on your own website. You alone decide to what extent and in what form you present your products or information or position your brand. Learn how to present and prepare your data in such a way that you offer the greatest possible added value...

In this learning unit, you will learn when you need which legal information and where to best place it. You should also be made aware of what the user can expect and what legal risks exist for you.

This learning unit presents ideas on where and how you can encourage complaints in your company. A high number of complaints will help you to improve, so it is important to generate customer feedback at critical points and in certain situations.