Summary
Search engines, travel apps, data glasses, live communication and artificial intelligence are changing the world. Digitalization is also omnipresent in the tourism industry. Digital elements are playing an ever-increasing role not only at every stage of the customer journey, but also in businesses themselves. The hospitality industry should be able to keep pace with these developments. Digitalization must therefore be consciously promoted and lived both internally and externally. In this course, we will show you the most important development steps of digitalization and which points in internal and external digitalization are important for you!
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