Summary
Prof. Dr. Eric Horster on his course:
“Tourist businesses are often already challenged with their core business.
They are usually passionate hosts.
Digitalization is bringing a lot of dynamism to the hotel industry, but also to gastronomy.
There are new possibilities and opportunities, such as digital POS systems that integrate everything from the recording of drinks and food to the menu, the calculation of offers and ordering from suppliers.
And this is just one example.
Revenue management in the hotel industry is similarly complex. The possibilities are almost endless and can quickly become overwhelming. It is therefore important to provide guidance on how existing processes can be questioned, analyzed and solutions developed. This is precisely where the innovation and change management course comes in. “
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