Summary
The online world is becoming increasingly complex. In order to maintain an overview of all presences and their success or failure, consistent monitoring is a must. Measuring, analyzing and evaluating the respective online and offline channels is therefore a must for every company! Key performance indicators (KPIs) are necessary in order to monitor your channels. But what are KPIs actually? In which areas do they exist and how can I record them? You will find answers to these and many other questions in this course.
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