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Networks

Identification

One of the biggest challenges in community or network work in tourism is to address the right players in the first place. A typical misconception in this area is that we always try to build new communities without considering that there are already working groups and communities on almost all tourism-related topics: sustainability round tables, cultural associations, associations for city beautification, digital round tables, etc.
We are certain: In our view, the central approach to community engagement is to capitalize on these existing networks, which have generated themselves intrinsically. When creating new communities, we focus on identifying motivators that have the prospect of success: personal and entrepreneurial development phases, specific topic needs and scientific motivation systems.
In our work on this topic, we regularly expand our expertise to include the scientific perspective and work together with various colleges and universities.

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Meta needs

We consider the identification of the needs systems of the local communities to be an absolutely central aspect of our work. However, the focus is not only on the content of the communities, but above all on the challenges facing the individual communities. Be it media support, access to networks, knowledge of current funding opportunities, etc.: Tourism organizations are definitely in a position to become effective and offer support in these areas. If the selection of communities is strategically sound, the support of the communities to be supported is synonymous with the achievement of strategic tourism goals. Of course, we can also help you argue this logic to decision-makers.

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Network analysis

The promotion of cooperation and partnership as well as the ability to act quickly and effectively is becoming increasingly important.
Network analysis can be used to visualize relationships in a region and uncover hidden structures.
This enables common goal setting, more efficient use of human resources, improved opportunities for cooperation and access to a wider range of actors.
A visual representation makes it possible to capture complex networks in an easily understandable way and at the same time clearly identify important interfaces.

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Achieving goals together...

Process support

Whether a community already exists, is being formed on the basis of our efforts, or is being newly established on the basis of the options for action from our learning series: they will want to become active. To put this energy to good use, a guiding hand is needed, which we are happy to offer. We support communities in implementing their ideas, in financing, and in rolling out projects. We act with tact and always within the framework of our set of values.
Of course, our support must remain calculable and economical. For this reason, we rely heavily on the personal responsibility of the participants, who we maximize by providing predefined solutions and communicating knowledge and methodological expertise.

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Methodological competence

As part of our support, we offer the communities the opportunity to plan their projects in detail and jointly develop a roadmap of specific measures and methods to be used.
As we have already prepared various methods in media form and can provide them with moderation instructions, templates, etc. for specific contexts, the groups themselves can make the best possible use of their skills and the time and effort required for our advice is kept to a minimum.

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Impulses

For larger projects, we offer the communities the opportunity to contribute thematic impulses at regular intervals and thus open up new areas of thought again and again.
These impulses include best practices, instructions, contacts, etc. We are happy to make these available to members digitally.
If you have also subscribed to the KnowledgeHub, we will be happy to share these ideas with other people in the region via the portal.

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Moderation

Like any other group, there are always points within the community projects where the direction becomes unclear or the projects get into serious difficulties.
We intervene here before the community is damaged.

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A little better tomorrow...

Evaluation

Ongoing evaluation guarantees the lasting success of our approach. We continuously document the progress and results of the individual working groups and prepare the results in a media-friendly and transferable way. This way, we multiply the effects of the solutions developed and at the same time offer approaches for further collaborations.
Of course, we also regularly evaluate the process itself in order to be able to constantly adjust and optimize.

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