A NEW eLearning course from Teejit
SEO as a growth driver for companies
Most of our lives today take place online.
We chat or video call with colleagues instead of meeting in person.
We order groceries, electrical appliances and clothes online.
We also prefer to plan our vacations from the comfort of our couch – with the help of our laptops, tablets or smartphones.
We usually know exactly what we want – whether it’s a beach vacation in Egypt or a wellness hotel in the Alps.
And that’s exactly what we type into our trusted search engine – which is most likely Google.
For you as a tourism professional, this is both a huge opportunity and a major challenge. This is because you need to appear at the top of the search results list so that the prospective customer lands on your offer. And for this you need SEO (Search Engine Optimization), i.e. measures to optimize your website for search engines. In fact, one-off on-page and off-page optimization is no longer enough to rank well on Google and other search engines in the long term.
This is because search engine algorithms are constantly changing. AI-supported updates mean that not even the employees of the search engine providers themselves know exactly which factors lead to an optimal ranking.
At the same time, new features are constantly being introduced to make the search results page even more informative for users.
These SERP features include shopping results as well as question and answer boxes, ratings and contact details.
For you as a business owner, all of this means that you need to regularly check whether your website and social media activities are still effective.
And that you need to adapt your SEO measures accordingly.
The basis for visibility on the web
Visibility on the web is worth cash in our digitalized world.
High visibility through SEO enables you to: -Attract new customers who are genuinely interested in booking.
-Drive quality traffic to your website without having to pay for ads.
-Maintain and improve your reputation.
Even as a small business, SEO gives you the chance to stand out from the competition and appear at the top of the search results.
This can sustainably increase your turnover.
You and Google have the same goal
The good news is that you and the search engine providers are pursuing the same goal: To make the user experience as pleasant as possible for your customers.
In order to provide searchers with the best possible information, the algorithms of Google & Co. no longer just pay attention to keywords and backlinks.
Among other things, they evaluate the responsiveness (i.e. accessibility on mobile devices) and content relevance of your website as well as its structure.
All of this makes SEO significantly more complex and multi-layered.
But the effort is doubly worthwhile.
Because when interested parties search for offers like yours, they want to find relevant information quickly and find a clear, easy-to-use site.
Only then will they ultimately decide to make a booking.
So use Google My Business, structure your landing pages well in terms of content and technology and provide your visitors with valuable information.
This will benefit both you and Google – and ultimately, above all, your customers.
You can find out which on-page and off-page measures will enable you to do just that in our SEO advanced course.
In five learning units, we will first help you to systematically take stock of your current SEO measures.
Building on this, you will learn what you can do to obtain one of the coveted SERP features and why local SEO offers a real opportunity for you as a tourism professional.
Of course, we will also provide you with tips and tricks on how to get tourism products to the top of the search results page.
Finally, in the last learning unit, we will show you how you can use the ChatGPT software, the artificial intelligence of the OpenAI company, to support you in your SEO activities.
Learning unit 1
Carrying out an SEO audit
We recommend carrying out a regular SEO audit so that you can systematically check exactly which SEO adjustments you need to make.
In this learning unit, you will learn how to carry out an in-depth check of your website in 12 steps.
Length of the learning unit: 5:00 min.
Learning unit 2
Use SERP features on Google
Whether image galleries, additional links, text sections with short summaries or customer ratings – the so-called SERP features are not only useful for search engine users. search engine users, but also help you to users, but also help you to stand out from the competition.
Das ist eine Möglichkeit, wie Sie Ihren organischen Traffic nachhaltig steigern können. You can find out all about it here. Length of the learning unit: 05:30 min.
Learning unit 3
Local SEO
In the third learning unit, you will now find out why local SEO is relevant for you as a tourism company and how you can make your product even more visible with local SEO. Length of the learning unit: 05:00 min.
Learning unit 4
SEO for tourism professionals
How you can survive in the battle for backlinks, optimize your images and generally your website even better for Google, you will learn in this learning unit. Length of the learning unit: 06:30 min.
Learning unit 5
Use ChatGPT for SEO
Keyword research and content creation in particular take up a lot of time. a lot of time.
Here you can find out how artificial intelligence can make these and other SEO measures easier for you. Length of the learning unit: 06:00 min.