This chapter lays the foundation for the topic of "Authentic and service-oriented selling". First of all, it is made clear why the famous first impression is fundamental and how quickly you can make a negative first impression. It also explains what customers are and how they feel and what their expectations...

Turning a vacation into something special: that's what many guests want. The associated experiences are becoming increasingly important and these experiences are your tourism products. Of course, there are numerous products in every destination, but not all of them are popular. That doesn't have to be the case. In this course, we would...

The online world is more present in our everyday lives than ever before. The internet has become part of our thoughts and actions in almost every area of life. This also applies to tourism. It not only plays an increasingly important role during the information and planning stages, but also in the...