Google and Facebook may be the best-known online marketing tools, but it's worth taking a look at the many alternative and complementary options. How can you use virtual reality and what is it actually? What is open data and what is behind the abbreviation AI? How can the new communication tools contribute...

When it comes to search engines, Google is the measure of all things and is in first place by a large margin. Around 90% of search queries are made via the search engine. Bing follows in 2nd and 3rd place with 6.8 % and Yahoo with 1.3 %. But what are...

You can reach anyone - at any time. The new technologies have changed the way we think and act. But above all, the technical progress behind this development is enormous. In order to understand today's trends and developments, we first need to understand where we are coming from. And that is exactly what...

The online world is more present in our everyday lives than ever before. The internet has become part of our thoughts and actions in almost every area of life. This also applies to tourism. It not only plays an increasingly important role during the information and planning stages, but also in the...

Almost everyone uses the internet these days. And more and more of us are coming into contact with social media. But what exactly is social media? In this course, you will learn about the most important social networks and how they work. You will gain a more than basic insight into the virtual...

Services are rated on the Internet - with or without your knowledge. Especially in the tourism industry, rating platforms have established themselves and offer guests an overview of the quality of the product on offer. Guests rate everywhere and at all times, and in addition to praise and gratitude, this can...

Data, data and more data: in today's world, where our everyday lives are more digital than ever, data is the cornerstone of almost all systems. Advertising is personalized, search queries are served with the right answers and events are displayed correctly with the date, time and location - all of...

Search engines, travel apps, data glasses, live communication and artificial intelligence are changing the world. Digitalization is also omnipresent in the tourism industry. Digital elements are playing an ever-increasing role not only at every stage of the customer journey, but also in businesses themselves. The hospitality industry should be able to keep...