You can reach anyone - at any time. The new technologies have changed the way we think and act. But above all, the technical progress behind this development is enormous. In order to understand today's trends and developments, we first need to understand where we are coming from. And that is exactly what...

Everyone is talking about content. Some people even refer to content as the "king". Content is the engine that keeps the Internet running. But what is this ominous content actually all about? What is a content marketing strategy? And how do you choose the right channel for your content? You will find answers to these...

Key performance indicators (KPIs) are necessary in order to monitor your channels. But what are KPIs actually? In which areas do they exist and how can I record them? You will find answers to these and many other questions in this course.

Almost everyone uses the internet these days. And more and more of us are coming into contact with social media. But what exactly is social media? In this course, you will learn about the most important social networks and how they work. You will gain a more than basic insight into the virtual...