When it comes to search engines, Google is the measure of all things and is in first place by a large margin. Around 90% of search queries are made via the search engine. Bing follows in 2nd and 3rd place with 6.8 % and Yahoo with 1.3 %. But what are...

You can reach anyone - at any time. The new technologies have changed the way we think and act. But above all, the technical progress behind this development is enormous. In order to understand today's trends and developments, we first need to understand where we are coming from. And that is exactly what...

Everyone is talking about content. Some people even refer to content as the "king". Content is the engine that keeps the Internet running. But what is this ominous content actually all about? What is a content marketing strategy? And how do you choose the right channel for your content? You will find answers to these...

Key performance indicators (KPIs) are necessary in order to monitor your channels. But what are KPIs actually? In which areas do they exist and how can I record them? You will find answers to these and many other questions in this course.

The online world is more present in our everyday lives than ever before. The internet has become part of our thoughts and actions in almost every area of life. This also applies to tourism. It not only plays an increasingly important role during the information and planning stages, but also in the...

Services are rated on the Internet - with or without your knowledge. Especially in the tourism industry, rating platforms have established themselves and offer guests an overview of the quality of the product on offer. Guests rate everywhere and at all times, and in addition to praise and gratitude, this can...

Data, data and more data: in today's world, where our everyday lives are more digital than ever, data is the cornerstone of almost all systems. Advertising is personalized, search queries are served with the right answers and events are displayed correctly with the date, time and location - all of...

You are not bound to predefined structures on your own website. You alone decide to what extent and in what form you present your products or information or position your brand. Learn how to present and prepare your data in such a way that you offer the greatest possible added value...