We are constantly being asked which training measures are good or bad and how to set up further training in a future-oriented way. The answer to this question is as well-known as it is unhelpful: it depends!
Context matters!
As in B2C communication, the basic idea of “context matters” also applies to knowledge transfer.
We will not find a one-size-fits-all solution for addressing a wide range of target groups, just as we will not find one for marketing tourism products, for example. The background is clear: not everyone learns in the same way, not everyone has the same opportunities or experience. Taking these individual characteristics into account is possible in the same way as with B2C marketing: with learner personas!
The right format
We have now defined that not every format suits every type of learner.
Moreover, there are not just two or three ways of imparting knowledge, but a wide variety of formats can be developed.
But how do you make sure that you think of everything?
We have put some thought into this and developed a small, large cheat sheet that can be used to develop and evaluate a wide variety of formats.
Our cheat sheet is structured in such a way that all fields can be filled in with normal postits or the long book markers, whereby we assume that different colors represent different actors. The basic idea is to precisely define all process steps in the implementation of a training measure and to assign the individual tasks and efforts precisely to the different actors. In this way, clearly structured and detailed statements can be made about the necessary effort on the part of all those involved after the precise, conceptual elaboration.
Limitations
We have now been able to use this new cheat sheet a few times in various workshops and have come to the realization that the sheet is limited in one place or another and that working with it is quite tedious.
Interestingly, this is not the case if the training measure is complex and requires the targeted cooperation of various stakeholders, but much more so if the measure itself is quite simple and the implementation can be largely produced in-house. This became very clear again last week with the example of the “screencast”. We still need to think about a slimmed-down version for these formats.
We also need to think more carefully about the assignment of different data records to the individual training formats, as this can also be entered at present, but requires some background knowledge without a template.
What next?
We are still in the process of preparing our methods and knowledge so that you can work with them easily. Accordingly, we will now define how we can adapt the cheat sheet and make it simpler. We are also considering developing and providing a manual for it.
However, the pragmatic way would be as follows:
We fill in the cheat sheets and present you with suitable formats with the necessary steps from time to time, so that you only have to implement the task distribution and can get started straight away.
You will soon find all our strategy documents as part of our Knowledge Hub and of course here for download.
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