Actuality
Stay up to date
Up-to-date content is an important factor for the success of a website.
It makes a pretty bad impression on (potential) guests if your website contains outdated prices, the telephone number is no longer correct or the occupancy calendar is not updated.
Also remember to change the photos on the website if you have renovated or purchased new furniture.
The topicality of the content also plays an important role with regard to the search engine optimization of the website, as Google sees this as a positive signal and relevant ranking factor.