Booking and purchasing process
Keep it simple
A website is an ideal sales platform.
Since the abolition of the parity clause, it is possible for you to offer a lower price on your website than on the booking platforms, and you can also save commissions when booking via your website.
For this reason, a booking engine should be integrated into your website so that rooms, apartments or products can be booked or purchased directly via the website.
The booking screen should be prominently placed and the subsequent booking or purchase process should be as simple and transparent as possible.
After all, the potential guest or customer may be familiar with booking via the major platforms, but booking via your website is probably new territory for them.
When booking, only ask for the data that you really need for the booking, as every additional input field in the booking process leads to the booking being canceled.
Nevertheless, you should offer a certain selection of optional extras and allow guests to enter notes or personal requests when booking.
But the same applies here: keep the process as simple as possible and use the booking confirmation, for example, to sell additional services.