Recognition features
More than just a logo
Key visuals are an important component of websites.
They increase the recognition value of a website, raise brand awareness and attract the attention of users.
It’s not just about developing a suitable logo, but a key image that represents the brand and can be clearly associated with it.
Examples of successful key visuals include the Michelin man or the purple Milka cow.
Key visuals therefore help to ensure that a brand can be clearly identified visually without necessarily mentioning the brand name.
Your key visual should be closely linked to you, your brand, your values and your services.
Think about what you stand for and what your unique selling points are and develop an authentic, unique key visual from your brand.