Links (Anchor texts)
Finding the right link text
Anchor texts are the titles of hyperlinks in the text.
Anchor texts are often highlighted in color and/or underlined to indicate that there is a clickable link behind the text.
Anchor texts make it easier for the user to navigate through the website and thus increase user-friendliness.
Anchor texts also contribute to search engine optimization.
It therefore makes sense to place keywords in anchor texts, but you should not overdo it, as this can easily be penalized by Google as keyword abuse and therefore spam.
Therefore, make sure that you only use natural link building and only place link texts with keywords in places that actually make sense.
Link texts such as “here” or “website” should generally be avoided.