Target group orientation
Put the focus on your target groups
Your company certainly appeals to certain target groups.
This target group orientation should also be reflected on your website.
Different target groups have different demands on the design and functions of a website.
Focus on your target groups and align the website design with the needs and expectations of your target groups.
Defining a persona as a stereotypical representative of the target groups and analyzing the individual points of contact of the target groups or personas with your website can help you do this.
The result: your target groups feel understood and that they are being taken up by your offer, and the reward is an increase in bookings.