The URL
Focus on conciseness and expressiveness
The URL is the address of a website.
Ideally, it should be short and concise so that it is easy to remember.
Especially when users do not click on a link to your website, but type the website address manually into the browser’s search field, a short URL makes access much easier.
A meaningful and clear URL that relates to your company or name also creates more trust than a cryptic web address consisting of many special characters.
The URL name not only plays a role in terms of user-friendliness, it also has an influence on the search engine visibility of the website and is therefore a Google ranking factor.
Understandable URLs are also easier for crawlers to identify than confusing strings of characters.
Also avoid capital letters, filler words, articles and underscores to optimize the URL for search engines.